Communication Studies & Business Marketing | cum laude
California State University Long Beach, CA, 2012
EXPERIENCE
FOUNDER OF CROSS MARCOM, A MARKETING COMMUNICATIONS AGENCY | WORLDWIDE
March 2020 - Current
Design + implement marketing components including websites, social media, blogs, emails, factsheets, flyers, reels, stories, + signage
Devise + execute strategy in conjunction with overall marketing + revenue quarterly goals
Partner with public relations agencies, asset managers, ownership teams, sales + operations departments
Execute contracted relationships with content creators, UGC creators, + professional photographers to curate aspirational + informative content
CONTRIBUTING WRITER & PHOTOGRAPHER, EATER LA | LOS ANGELES + ORANGE COUNTY, CA
2022
17 Remarkable Coffee Bars to Discover in OC
Orange County's Saltiest Dive Bars, Mapped
SOCIAL MEDIA & MARKETING, PRETEND CITY CHILDREN’S MUSEUM | IRVINE, CA
March 2021 – April 2022
Responsible for non-profit, community-oriented campaigns, messaging, visuals, media, + marketing
Assisted CMO with all marketing strategy, market research, + brand management
Utilized social media + website reports in combination with Google Analytics, AdWords, + in-house data to develop quarterly strategies including search engine optimization
Oversaw rebranding of communication channels
Managed all marketing outlets such as email, digital, text, + social media
Increased social media following by 8k in one year
Increased email open rate from 12% to a consistent 57%+
Responsible for conceptualization, development, + execution of campaigns such as Kidstock, Igniting Potential, Neurodivergent Month, Jewish Heritage Month, Rainbow Families Pride Month, etc.
Assisted fundraising department with campaigns, messaging, + events
Effectively translated all education programming into consumable + usable content for local families
DIRECTOR OF MARKETING, PASEA HOTEL & SPA | HUNTINGTON BEACH, CA
January 2020 – May 2020, September 2020 – November 2020
Identified strategic trends + shifts from a creative-marketing-revenue lens to enhance brand recognition + individual guest spend
Pulled monthly PNLs, channel breakdowns, + site analyses to identify wins + opportunities for strategic planning
Crafted effective marketing to support sales + revenue objectives through promotions, ads, + messaging
Responsible for all website development
Managed the development of Treehouse Lounge brand pivot
Designed, deployed, + tracked email blasts to designated target markets, through a revolving system of sell + share
Managed PR, digital, design, + social media consultants + strategy
Oversaw activations + events including Winter Ice Rink, Candlelight Dinner Series, Whisky Dinner, Halloween Weekend, Halloween Pool Party, Rooftop Concert Series, Share the Love event
AREA MARKETING & COMMUNICATIONS MANAGER, PROPER HOTELS | SANTA MONICA, DTLA, SAN FRANCISO, PALM SPRINGS, CA + AUSTIN, TX
February 2019 – December 2019
Orchestrated, opened, + operated marketing communications for Santa Monica Proper, Onda Restaurant, Calabra Rooftop, Palma Lobby Lounge
Assisted with the creation + implementation of revenue-driving packages
Spearheaded each property’s marketing calendar + strategy, along with corresponding strategy meetings
Championed the creation of deliverables such as emails, flyers, presentations, brochures, + invitations
Collaborated with the director of culture for onsite programming such as panels + workshops
Assisted Austin Proper & DTLA Proper opening teams
Responsible for cohesion between The Kor Group, Proper Hotels, + Kelly Wearstler Interior Design
Managed all Proper x Kelly Wearstler photoshoots, including those with Matthieu Salvaing + The Ingalls
Managed local, national, + global media in partnership with 7 PR firms
Planned + attended events to further relationships with key individuals, potential clients, media, + partners
MARKETING MANAGER, MALIBU BEACH INN & MANI HOSPITALITY | MALIBU & NAPA, CA
February 2016 – February 2019
Designed cohesive company brand standards through logos, fonts, color palate, imagery, copy, + blueprint
Built + executed social media for 6 Instagram handles, 6 Facebook pages, + 1 blog page
Built + managed website in partnership with AZDS web designer
Negotiated + contracted photoshoots, advertisements, advertorials, + media partnerships
Designed + executed advertisements, advertorials, presentations, brochures, + collateral
Managed partnered firms including PR, sales representation, hotel design, photographers, + event production
